Super Risk, Super Reward?
$3 million for 30 seconds. That’s the going rate for commercial ads being sold by NBC for this year’s Super Bowl. That’s a 10% increase over last year’s price of $2.7 million (I guess the recession hasn’t hit everywhere yet).
With the Super Bowl being a globally televised event that has the highest ratings of any television show, that $3 million could be a no-brainer investment – if it’s spent wisely
. But of course if you have watched the Super Bowl over the years you know that some companies haven’t spent their money all that well.
Here’s one of my favorites from last year…
What would you do if you had $3 million to spend for a 30 second commercial? How would you spend it on your business or organization? I would love to hear your comments.
Paul Wilson, Jr.
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