Putting Humpty Dumpty’s Brand Back Together Again
December 4, 2009 Leave a comment
We’re all familiar with this very old nursery rhyme. However, a modern day translation would probably sound something like this…
“Professional athlete/politician/preacher/(fill in the blank) stood on top of the tall pedestal society put them on. That person fell off their pedestal, because they had a moral failure/made a mistake/let his family down, etc. All the publicists, brand coaches, agents, marketing gurus, and social media experts couldn’t put that person’s brand back to together again.“
A person’s brand, i.e. reputation, is about as fragile as an egg shell. It takes a lot of time to nurture and develop that brand into something recognizable, valuable, and marketable. However, it’s not indestructible. If that person has a momentary (or on-going) character crisis, very quickly that brand can be shattered into a bunch of fragments, just like Humpty’s shell.
Proverbs 22:1 says, “A good name is more desirable than great riches; to be esteemed is better than silver or gold.“ Once your brand has been shattered, it’s extremely hard to repair. Some would argue that after a major transgression one’s reputation can never be fully restored to where it once was.
An ounce of prevention is better than a pound of cure. The best brand repair strategy is prevention through character development. If you don’t have the character to handle being on the pedestal, be careful how high you want to go, because if you fall it will be extremely difficult to put back together all of your pieces.
Paul Wilson, Jr.
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