Mistaken Identity – Part 2

Entrepreneurs are often told that in order to grow their businesses, they need to spend more time working “on” their business versus working “in” their business. I agree with this, but a more important piece of advice is often overlooked or undervalued. That advice would be that entrepreneurs need to spend more time working “on” themselves. If an entrepreneur spends quality time working on themselves, they will be that much more effective working on and in their business.

The first step to working on oneself is discovering who you really are, so that you can determine what you need to work on and develop. Learning who you are is crucial, because your internal identity is more important than your external image. Whether you like it or not, over the long-term your internal identity will have a greater influence on your ability to accomplish your goals and dreams than your external image will.

How do you figure out who that person is at the core of your being? Some people think that just taking a personality test will tell them all they need to know about themselves. While there are lots of tests out there that can identify your personality type or best work style, they are nothing more than tools that only provide you with some of the pieces of your identity puzzle. One of the caveats with many of these tests is that they attempt to slot people into narrow categories. Unfortunately, there is no single test that can give you the whole picture of your unique internal identity. Something more significant is needed to give you a broader and deeper understanding of who you truly are.

I mentioned in my previous posting – Mistaken Identity Part 1 – that many business owners haven’t performed a self-inventory, although they do so in their businesses. A self-inventory is an assessment of the combination of your:

  • Goals and dreams,
  • Temperament in professional and non-professional settings,
  • Beliefs and values,
  • Natural talents and learned skills,
  • Strengths and weaknesses,
  • Passions and interests that you drive you, and
  • Lessons learned from your significant life experiences.

The concept of a self-inventory is simple, but the execution can be very difficult for those who don’t spend a lot of time thinking in-depth about some of these areas. Ask yourself when did you last schedule time to write this kind of list about yourself? Have you thought about how these attributes impact your thinking and decision making as an entrepreneur? How have you incorporated these attributes into your business vision, strategy, and operations, so that it’s easy to see how your business is an extension or expression of your core identity? If you can’t answer these questions affirmatively, then you may be bordering on the brink of a mistaken identity.

My challenge to you is to perform a self-inventory over the next few weeks. Write down 4 to 5 items for each of the personal characteristics listed above.

So how do you ensure that you don’t become a victim of mistaken identity? Check out the final posting in this series, Mistaken Identity – Part 3, coming soon.

Empowering Champions,

Paul Wilson, Jr.

Tags: business, entrepreneur, leadership, personal development, empowerment


About Paul Wilson Jr.
Paul Wilson, Jr. is a "Dream Catalyst" and Marketplace Pastor for leaders and entrepreneurs. He is driven to lead people to unleash God’s potential in their lives through their purpose, passions, and professional skills. He equips leaders with creative, faith-based strategies to flourish spiritually and professionally, while operating from several multi-media platforms, including TV show host, inspirational speaker, and stimulating writer. Paul is the President of Kingdom Business University, which utilizes workshops, consulting, and coaching services to ignite Christian catalysts maximize their God-given mission in the marketplace. He is the author of the life purpose igniter “Dream B.I.G. in 3D: How to Pursue a Bold, Innovative God-Inspired Life!” He is also the host of Passion in Action, a motivational and educational faith-based Internet TV show for social entrepreneurs, business leaders, and community change agents. Contact us today to learn more about how he can help your business, church, or community to thrive on purpose!

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