The Trust Factor

Know you. Like you. Trust you. It has been said that these are three critical elements of growing healthy customer relationships that result in sales and long-term loyalty. I just read a great article at Businessweek.com that speaks to the key steps in building trust with your customers (click here for the article).
Entrepreneurs can’t afford not to focus on trust-building, especially when customers are more conservative and discriminating about how they spend their money. Sometimes trust is often the ultimate motivating factor for purchasing decisions.

Below is a list of some key questions related to building trust with your current and future customers. Having practical, specific, and customer-friendly answers to these questions will help you to build credibility and a competitive advantage.

  • How are you building a brand that demonstrates trust?
  • With every customer interaction, are you thinking about a long-term relationship versus a one-time transaction?
  • Does everyone in your company operate with a trust-building mindset?
  • How do you help your customers develop a comfort level with your products or services?
  • If your products or services don’t work as promised, what remedies or processes do you have in place to quickly resolve issues?

Remember, if you focus on getting your customers to know you, like you, and trust you, you will not only increase your probability of sales now, you will also enhance your opportunities for repeat sales in the future.

Empowering Champions,
Paul Wilson, Jr.

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About Paul Wilson Jr.
Paul Wilson, Jr. is a "Dream Catalyst" and Marketplace Pastor for leaders and entrepreneurs. He is driven to lead people to unleash God’s potential in their lives through their purpose, passions, and professional skills. He equips leaders with creative, faith-based strategies to flourish spiritually and professionally, while operating from several multi-media platforms, including TV show host, inspirational speaker, and stimulating writer. Paul is the President of Kingdom Business University, which utilizes workshops, consulting, and coaching services to ignite Christian catalysts maximize their God-given mission in the marketplace. He is the author of the life purpose igniter “Dream B.I.G. in 3D: How to Pursue a Bold, Innovative God-Inspired Life!” He is also the host of Passion in Action, a motivational and educational faith-based Internet TV show for social entrepreneurs, business leaders, and community change agents. Contact us today to learn more about how he can help your business, church, or community to thrive on purpose!

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