Is Character a Competitive Advantage?

Is cheating the only way to get ahead in our society?

cheating_manFrom businesspeople to politicians to athletes to preachers, it seems like everywhere you look someone else has been caught cheating. It’s almost as if sneaking around, illegally enhancing, cutting corners, telling white lies, and stretching the truth has become permanently sewn into the fabric of our culture.

With all the pressures people are feeling in these challenging times, it would be easy to think that in order to succeed – or just plain survive – one has to cheat to get ahead. I would like to propose an alternative perspective: character as a competitive advantage to get ahead.

One example of character as a competitive advantage is the quality of your work being a reflection of the quality of your character. Your work is an extension of who you are. So, as an employee or entrepreneur, people aren’t just buying your product or service – they are buying into you. They are buying into your core values, ethics, and beliefs as expressed through what you provide for them and how you provide it.

The question is are they buying fool’s gold or the real deal? Ponder that question while you also think about how you would answer these:

  • Do your survival instincts drive you to cheat or compete?
  • When other people come along that compete against you for a job or your customers, do you think of ways to undercut them? Or do you think of ways to improve what you do?
  • Are you providing the absolute best quality or are you cutting corners?
  • Are you investing the time to become an expert in your craft or are you coasting?

“A good name is more desirable than great riches; to be esteemed is better than silver or gold.” Proverbs 22:1 (NIV)

Based on the way many people live and operate in business today, your character can be an incredible advantage. When you are honest, genuine, and authentic, people will have a favorable opinion of you and will trust you. Trust can open doors far beyond your expectations.

So, if you want to create a unique position in the marketplace and succeed over the long-term, your character development is a non-negotiable.

What do you think? Can character be a competitive advantage? Do you have a story that reflects this idea? I look forward to hearing your thoughts.

Dream B.I.G.,
Paul Wilson, Jr.

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About Paul Wilson Jr.
Paul Wilson, Jr. is a "Dream Catalyst" and Marketplace Pastor for leaders and entrepreneurs. He is driven to lead people to unleash God’s potential in their lives through their purpose, passions, and professional skills. He equips leaders with creative, faith-based strategies to flourish spiritually and professionally, while operating from several multi-media platforms, including TV show host, inspirational speaker, and stimulating writer. Paul is the President of Kingdom Business University, which utilizes workshops, consulting, and coaching services to ignite Christian catalysts maximize their God-given mission in the marketplace. He is the author of the life purpose igniter “Dream B.I.G. in 3D: How to Pursue a Bold, Innovative God-Inspired Life!” He is also the host of Passion in Action, a motivational and educational faith-based Internet TV show for social entrepreneurs, business leaders, and community change agents. Contact us today to learn more about how he can help your business, church, or community to thrive on purpose!

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