re:Position Your Business

Hitting a moving target

Small businesses, whether in a good economy or bad, always seem to be shooting at a moving target. So the idea of restructuring, redirecting, realigning and rebuilding is nothing new to most entrepreneurs. However, I do think many of you may be a little more challenged to “re:Position” your business in this current and future economies.

To re:Position your business means to analyze your current business model in context of the current economic environment in order to develop a strategy that will allow you thrive now and in the future. To effectively re:Position, you will need to increase your focus on innovation, customer micro-targeting, customer engagement, flexible pricing, social awareness and other strategic customer-focused activities.

How are you going to THRIVE?

  • Innovation: Innovation can take on many forms from operations to products/services to marketing to employee development. What do you do better, faster, and/or cheaper than your competitors? Is your company leading or lagging in your market segment? What proactive things are you doing to improve your internal operations, create must-have products/services, and market more effectively?
  • Marketplace Alignment: Is your business model strategically aligned to take advantage of current and emerging economic trends (see Where’s Your Hedgehog?)? For example, entrepreneurs will need to be more aware of their customer’s affinity for green products and doing business with companies that engage in green initiatives.

  • Customer Micro-targeting: What does your customer really want? It will be imperative for you to be more in tune with your customer’s specific needs, desires, and price points within different demographic groups.
  • Pricing: How much is your customer willing and able to pay for your products/services? Paying attention to your price to quality ratio will be vital. You have to ensure that if you have a high end product or service, its price is justified by an exceptional level of quality.
  • Customer Engagement: How do your customers want to connect with you? You will need to be more strategic in how you interact, serve and educate your customers. The use of social media technology, while before may have been a nicety, will soon become a necessity. You may also have to be more patient as you engage more in consultative selling, educating your customers long before you convince them to make a purchase (see Seize Your Season of Opportunity).
  • Personal & Professional Development: If you’re not growing, you’re dying. How are you increasing your knowledge and developing your skills? Does your business truly reflect a balance between your purpose, passions and professional skills? If you are going to ensure your personal long-term sustainability, you have to start thinking like this.

It is possible for your business to not just survive but thrive in this current and future economic environments. The key question is, are you ready to re:Position?

Dream B.I.G.,
Paul Wilson, Jr.

re:Position Summit facilitated by Paul Wilson, Jr.
“Shift your life from striving to THRIVING!
~ Learn how to flourish in any economic environment ~
Saturday, May 2, 2009
Alpharetta, GA

Registration: http://repositionsummit.eventbrite.com

*Enjoy this video Gamechangersfrom Entrepreneur.com:


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About Paul Wilson Jr.
Paul Wilson, Jr. is a "Dream Catalyst" and Marketplace Pastor for leaders and entrepreneurs. He is driven to lead people to unleash God’s potential in their lives through their purpose, passions, and professional skills. He equips leaders with creative, faith-based strategies to flourish spiritually and professionally, while operating from several multi-media platforms, including TV show host, inspirational speaker, and stimulating writer. Paul is the President of Kingdom Business University, which utilizes workshops, consulting, and coaching services to ignite Christian catalysts maximize their God-given mission in the marketplace. He is the author of the life purpose igniter “Dream B.I.G. in 3D: How to Pursue a Bold, Innovative God-Inspired Life!” He is also the host of Passion in Action, a motivational and educational faith-based Internet TV show for social entrepreneurs, business leaders, and community change agents. Contact us today to learn more about how he can help your business, church, or community to thrive on purpose!

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