re:Positioning Entrepreneurship

Love thy customer?

Why are you an entrepreneur? What is your driving motivation? What meaningful purpose does your business serve? How does your business positively impact society?

Over the past couple of days I’ve been having some interesting thoughts and conversations concerning how I view current and potential customers. Here’s a few of my thoughts:

  1. You attract who you love. It’s amazing how significant your influence can be when you love and serve people unconditionally.
  2. Loving your customers profitably creates sustainability.
  3. Loving your customers goes beyond just caring for them. It’s providing products and services in their best interests – profitably.
  4. Love-leveraged influence is a powerful approach for those looking to use their giftedness and creativity to benefit others.
  5. Creatively applying your talents to bring solutions to other people’s problems can result in unexpected opportunities.
  6. The greater your capacity to love and the more you apply your talents to others’ problems, the larger your network and opportunities can grow.

Entrepreneur on Purpose

The challenges that our society is currently facing present incredible opportunities for a different kind of entrepreneur – a mission-driven entrepreneur. In one of my blog posts a couple years ago I defined a mission-driven entrepreneur as one who pursues and fulfills their life mission (purpose) through the operation of an enterprise that seeks to maximize profits while positively impacting social issues.

Based on the conversations that I’ve been having with multiple people lately, I believe lots of people are going through a search for meaning, including entrepreneurs. The things they used to care about or take for granted don’t seem to mean as much to them any more. The amount of money they make isn’t quite as big of a deal as it used to be. They are searching for something deeper than success. They are searching for significance.

One way to help people find meaning and significance through their business is to help them discover their purpose. Then their business is positioned to be an extension or expression of their purpose.

The process of discovering one’s purpose, which some people refer to as “life planning”, is similar to the process of developing a strategic business plan. A strategic life plan will equip you with the perspective, passion and motivation to operate your business in a way that fulfills your life purpose.

I believe entrepreneurs need a business plan and a life plan in order to be successful in all areas of their lives – financially, spiritually, physically, relationally and socially.

I am passionate about helping people to “entrepreneur on purpose“, so they can find long-term meaning and have a significant societal impact through their enterprises. In fact I will be teaching this and other related topics at the re:Position Life Transition Summit this weekend, May 2nd in Alpharetta, GA.

Based on where you are in your life journey, maybe it’s time for you to re:Position as an entrepreneur. I would love to help guide you along that pathway.

Dream B.I.G.,
Paul Wilson, Jr.

re:Position Life Transition Summit
“Shift your life from striving to THRIVING!
~ Learn how to flourish in any economic environment ~
Saturday, May 2, 2009
Alpharetta, GA


About Paul Wilson Jr.
Paul Wilson, Jr. is a "Dream Catalyst" and Marketplace Pastor for leaders and entrepreneurs. He is driven to lead people to unleash God’s potential in their lives through their purpose, passions, and professional skills. He equips leaders with creative, faith-based strategies to flourish spiritually and professionally, while operating from several multi-media platforms, including TV show host, inspirational speaker, and stimulating writer. Paul is the President of Kingdom Business University, which utilizes workshops, consulting, and coaching services to ignite Christian catalysts maximize their God-given mission in the marketplace. He is the author of the life purpose igniter “Dream B.I.G. in 3D: How to Pursue a Bold, Innovative God-Inspired Life!” He is also the host of Passion in Action, a motivational and educational faith-based Internet TV show for social entrepreneurs, business leaders, and community change agents. Contact us today to learn more about how he can help your business, church, or community to thrive on purpose!

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