Putting Humpty Dumpty’s Brand Back Together Again

Humpty Dumpty sat on wall. Humpty Dumpty had a great fall. All the king’s horses and all the king’s men couldn’t put Humpty back together again.

We’re all familiar with this very old nursery rhyme. However, a modern day translation would probably sound something like this…

Professional athlete/politician/preacher/(fill in the blank) stood on top of the tall pedestal society put them on. That person fell off their pedestal, because they had a moral failure/made a mistake/let his family down, etc. All the publicists, brand coaches, agents, marketing gurus, and social media experts couldn’t put that person’s brand back to together again.

A person’s brand, i.e. reputation, is about as fragile as an egg shell. It takes a lot of time to nurture and develop that brand into something recognizable, valuable, and marketable. However, it’s not indestructible. If that person has a momentary (or on-going) character crisis, very quickly that brand can be shattered into a bunch of fragments, just like Humpty’s shell.

Proverbs 22:1 says, “A good name is more desirable than great riches; to be esteemed is better than silver or gold.” Once your brand has been shattered, it’s extremely hard to repair. Some would argue that after a major transgression one’s reputation can never be fully restored to where it once was.

An ounce of prevention is better than a pound of cure. The best brand repair strategy is prevention through character development. If you don’t have the character to handle being on the pedestal, be careful how high you want to go, because if you fall it will be extremely difficult to put back together all of your pieces.

Dream B.I.G.,

Paul Wilson, Jr.

Transform your dream from an idea into a purposeful, passionate, & prosperous life! www.DreamBIGin3D.com


About Paul Wilson Jr.
Paul Wilson, Jr. is a "Dream Catalyst" and Marketplace Pastor for leaders and entrepreneurs. He is driven to lead people to unleash God’s potential in their lives through their purpose, passions, and professional skills. He equips leaders with creative, faith-based strategies to flourish spiritually and professionally, while operating from several multi-media platforms, including TV show host, inspirational speaker, and stimulating writer. Paul is the President of Kingdom Business University, which utilizes workshops, consulting, and coaching services to ignite Christian catalysts maximize their God-given mission in the marketplace. He is the author of the life purpose igniter “Dream B.I.G. in 3D: How to Pursue a Bold, Innovative God-Inspired Life!” He is also the host of Passion in Action, a motivational and educational faith-based Internet TV show for social entrepreneurs, business leaders, and community change agents. Contact us today to learn more about how he can help your business, church, or community to thrive on purpose!

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