Marketing Like a Farmer – “Slow Burn” Marketing Part 3

Critical Tools for “Slow Burn” MarketingContinued from Part 2

In my previous post about “Slow Burn” marketing, I related the slow burn approach to putting the pieces of a puzzle together. In this post I’m switching metaphors to an agricultural perspective.

When you are considering using a slow burn approach you have to think of yourself as a business farmer who plants lots of marketing seeds in one season with the expectation to reap the harvest in the next season. With this mindset, it’s important to recognize when it’s best to plant certain kinds of seeds versus others. This requires patience, timing, attention to detail, expert knowledge of the materials, and an understanding of the most beneficial planting conditions.


One of the great benefits of this strategy is that farmers get an exponential return on the seeds they plant. For every seed planted, there could be many times more crops that are harvested. Here are some of the critical tools that I use to plant my marketing seeds…
The key is to use as many of these tools as possible, while getting them to work together. It’s like you’re building a digital tapestry that has many contact points draped across the Internet. This positions you to increase your visibility with current and potential customers, which of course enables you to find new opportunities to maximize your profitability.


If you are overwhelmed by all this, that’s very understandable (I wrote about this in Part 1). Remember that you have to choose the best tools that are going to work for you within a comprehensive strategy, system and process. Without these, you will become overwhelmed, frustrated and ineffective.


If you need help building your digital tapestry, check out We inspire and design creative solutions that empower individuals and organizations to enhance their digital brand.

What are you thoughts about this? What other tools can you think of that could be incorporated into to a slow burn marketing strategy? I look forward to your comments.

Thrive on purpose,
Paul Wilson, Jr.

Learn more strategies to build, brand, and monetize your business at Digital University. Join us for this free workshop, Monday, June 7th in Smyrna, GA. Click here for more info.


Gain powerful and practical insights from dynamic leaders, catalysts, and influencers who are making theirs and others dreams come true!

Learn more about the Dream B.I.G in 3D Leaders Symposium on June 19, 2010For more details please visit



About Paul Wilson Jr.
Paul Wilson, Jr. is a "Dream Catalyst" and Marketplace Pastor for leaders and entrepreneurs. He is driven to lead people to unleash God’s potential in their lives through their purpose, passions, and professional skills. He equips leaders with creative, faith-based strategies to flourish spiritually and professionally, while operating from several multi-media platforms, including TV show host, inspirational speaker, and stimulating writer. Paul is the President of Kingdom Business University, which utilizes workshops, consulting, and coaching services to ignite Christian catalysts maximize their God-given mission in the marketplace. He is the author of the life purpose igniter “Dream B.I.G. in 3D: How to Pursue a Bold, Innovative God-Inspired Life!” He is also the host of Passion in Action, a motivational and educational faith-based Internet TV show for social entrepreneurs, business leaders, and community change agents. Contact us today to learn more about how he can help your business, church, or community to thrive on purpose!

2 Responses to Marketing Like a Farmer – “Slow Burn” Marketing Part 3

  1. Pingback: Like A Voice Crying in the Wilderness « Passion in Action!

  2. Pingback: Seed, Time, and Harvest Marketing « Passion in Action!

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