Shake the Dust Off Your Feet
November 15, 2010 3 Comments
You have something important to say, but that doesn’t mean everyone is ready or willing to listen to you. Your message is not going to be received by everyone. Sometimes you have have to know when to move on in life and in business.
Here is some sound advice for your marketing efforts that will keep you from getting frustrated and upset when you’re not getting the response you expected to get from certain people…
- “Everybody” is not your customer
- “Anybody” is not your customer
- “Somebody” is your customer
Identify those who identify with you. Find your somebody. They are going to fit a certain demographic, geographic, or psychographic profile. They “get” you. They easily connect with you. They want more of what you have to offer.
Even Jesus realized everyone wasn’t going to listen to his message, and he had the most important message ever! So stop casting your pearls before swing. Follow his advice and know when to move on. You will be much better off finding those who want and need to hear what you have to say.
Paul Wilson, Jr.
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