Like A Voice Crying in the Wilderness

In my last post “Shake the Dust Off Your Feet” I wrote about the need to understand who your specific target customer is when you are marketing. I’m going to continue down that marketing path in this post.

The old riddle goes, “If a tree falls in the forest and no one is there to hear it, does it make a sound?” I like to think of marketing the same way, i.e. “If you spend a lot of time, energy, and ideas on a marketing strategy and no one responds immediately, did you make an impact?

Delivering a marketing message as a Christian entrepreneur is sometimes different than that of secular entrepreneurs – especially if it’s divinely-inspired. The standard of success is obedience to God, not buzz or sales. If it’s divinely-inspired, you’re not responsible for the response. You’re just responsible for delivering the message.

Some water, some plant, but God brings the increase.” ~ 1 Corinthians 3:6 (paraphrase)

This concept is sometimes very hard for the Christian entrepreneur to understand and implement, because we want to see immediate results from our marketing efforts. However, this understanding doesn’t mean you don’t apply sound strategy and execution to your marketing efforts. Early this year I wrote a series of blogs called “Slow Burn Marketing” (Part 1, Part 2, Part 3) that provides some more insights to faith-based marketing. I outlined a slightly different perspective than what’s typically seen in the business world today.

Marketing is a part art and part science – and very unpredictable. Regardless, when you do it God’s way you will have a much greater probability of success.

Live Passionately!

Paul Wilson, Jr.


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About Paul Wilson Jr.
Paul Wilson, Jr. is a "Dream Catalyst" and Marketplace Pastor for leaders and entrepreneurs. He is driven to lead people to unleash God’s potential in their lives through their purpose, passions, and professional skills. He equips leaders with creative, faith-based strategies to flourish spiritually and professionally, while operating from several multi-media platforms, including TV show host, inspirational speaker, and stimulating writer. Paul is the President of Kingdom Business University, which utilizes workshops, consulting, and coaching services to ignite Christian catalysts maximize their God-given mission in the marketplace. He is the author of the life purpose igniter “Dream B.I.G. in 3D: How to Pursue a Bold, Innovative God-Inspired Life!” He is also the host of Passion in Action, a motivational and educational faith-based Internet TV show for social entrepreneurs, business leaders, and community change agents. Contact us today to learn more about how he can help your business, church, or community to thrive on purpose!

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