Small Business Saturday – Success or Scam?

Everyone knows about how “Black Friday” and “Cyber Monday” are used by companies to kick off the holiday shopping season (I’ll save the hyper-commercialization of the holidays for another blog). This year a new idea was initiated called “Small Business Saturday”, which is supposed to be an annual occurrence the Saturday after Thanksgiving. This idea was launched by American Express as a way to focus on small, local, independent retailers. The company plans to give the first 100,000 registered cardholders a $25 statement credit for making a purchase from a small business on Saturday (I think it would be more genuine and impactful if AmEx didn’t try to drive people to use their credit cards, but I digress).

Check out this CNN finance segment with my friend financial expert Clyde Anderson discussing this new initiative…

Vodpod videos no longer available.

Buying from small businesses should be a very important consideration for all Americans. Did you know that small businesses over 65% of the net new jobs over the past 17 years (source: SBA). And as I have stated before, we are doing our country and citizens a huge disservice by not focusing more on small businesses as a way to revitalize our economy.

However, for  the full effect of leveraging small businesses to rev up the economy, let’s just not focus on one day, but everyday.

Update (11/29): I’m hearing mixed reviews about this idea. If you’re a consumer, did this shopping “holiday” urge you to buy from a local, small business? If you’re an entrepreneur, did you see any uptick in business on Saturday? Do you think this is an idea that can catch on every year?

 

Live Passionately!

Paul Wilson, Jr.

*******************

Your true life does not have to be only a dream, it can be a dream manifested in 3D! Learn how to Discover, Define, and Drive your desires by unleashing the God given muse to help you envision yourself in a B.I.G. way. God designed you for greatness so stop dreaming small. Uncover your legacy. Now is the season for a Bold Innovative God-Inspired Life! You owe it to yourself to see just how far your true dream in life can take you.

If you are looking for purpose in your life and life in your purpose, this is the perfect book for you. Get your copy today at www.DreamBIGin3D.com.

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About Paul Wilson Jr.
Paul Wilson, Jr. is a "Dream Catalyst" and Marketplace Pastor for leaders and entrepreneurs. He is driven to lead people to unleash God’s potential in their lives through their purpose, passions, and professional skills. He equips leaders with creative, faith-based strategies to flourish spiritually and professionally, while operating from several multi-media platforms, including TV show host, inspirational speaker, and stimulating writer. Paul is the President of Kingdom Business University, which utilizes workshops, consulting, and coaching services to ignite Christian catalysts maximize their God-given mission in the marketplace. He is the author of the life purpose igniter “Dream B.I.G. in 3D: How to Pursue a Bold, Innovative God-Inspired Life!” He is also the host of Passion in Action, a motivational and educational faith-based Internet TV show for social entrepreneurs, business leaders, and community change agents. Contact us today to learn more about how he can help your business, church, or community to thrive on purpose!

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