Introducing Superhuman Performance

If you want to you take your career to a higher level, add God’s “super” to your “natural”. My friends at Milestone Motivation have recently released some resources to help you maximize your God-given talents and giftings in the workplace. In their book Superhuman Performance, they highlight how some very successful businesspeople utilize their giftedness to elevate their performance. Learn more at www.milestonemotivation.com.

Thrive on purpose!

Paul Wilson, Jr.

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Fulfill your purpose in the marketplace!

Your true life does not have to be only a dream, it can be a dream manifested in 3D! Learn how to Discover, Define, and Drive your desires by unleashing the God given muse to help you envision yourself in a B.I.G. way. God designed you for greatness so stop dreaming small. Uncover your legacy. Now is the season for a Bold Innovative God-Inspired Life! You owe it to yourself to see just how far your true dream in life can take you.

If you are looking for purpose in your life and life in your purpose, this is the perfect book for you. Get your copy today at www.DreamBIGin3D.com.

Get in the “Background”

Sometimes we fight so hard to get to the spotlight, when we really should be fighting to get to the “Background“. Check out the video…

What did you think of the video? How are you fighting to get to the background so God can be out front?

Live Passionately!

Paul Wilson, Jr.

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Your true life does not have to be only a dream, it can be a dream manifested in 3D! Learn how to Discover, Define, and Drive your desires by unleashing the God given muse to help you envision yourself in a B.I.G. way. God designed you for greatness so stop dreaming small. Uncover your legacy. Now is the season for a Bold Innovative God-Inspired Life! You owe it to yourself to see just how far your true dream in life can take you.

If you are looking for purpose in your life and life in your purpose, this is the perfect book for you. Get your copy today at www.DreamBIGin3D.com.

Like A Voice Crying in the Wilderness

In my last post “Shake the Dust Off Your Feet” I wrote about the need to understand who your specific target customer is when you are marketing. I’m going to continue down that marketing path in this post.

The old riddle goes, “If a tree falls in the forest and no one is there to hear it, does it make a sound?” I like to think of marketing the same way, i.e. “If you spend a lot of time, energy, and ideas on a marketing strategy and no one responds immediately, did you make an impact?

Delivering a marketing message as a Christian entrepreneur is sometimes different than that of secular entrepreneurs – especially if it’s divinely-inspired. The standard of success is obedience to God, not buzz or sales. If it’s divinely-inspired, you’re not responsible for the response. You’re just responsible for delivering the message.

Some water, some plant, but God brings the increase.” ~ 1 Corinthians 3:6 (paraphrase)

This concept is sometimes very hard for the Christian entrepreneur to understand and implement, because we want to see immediate results from our marketing efforts. However, this understanding doesn’t mean you don’t apply sound strategy and execution to your marketing efforts. Early this year I wrote a series of blogs called “Slow Burn Marketing” (Part 1, Part 2, Part 3) that provides some more insights to faith-based marketing. I outlined a slightly different perspective than what’s typically seen in the business world today.

Marketing is a part art and part science – and very unpredictable. Regardless, when you do it God’s way you will have a much greater probability of success.

Live Passionately!

Paul Wilson, Jr.

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Your true life does not have to be only a dream, it can be a dream manifested in 3D! Learn how to Discover, Define, and Drive your desires by unleashing the God given muse to help you envision yourself in a B.I.G. way. God designed you for greatness so stop dreaming small. Uncover your legacy. Now is the season for a Bold Innovative God-Inspired Life! You owe it to yourself to see just how far your true dream in life can take you.

If you are looking for purpose in your life and life in your purpose, this is the perfect book for you. Get your copy today at www.DreamBIGin3D.com.

I Made The List…

I made the list of BrandMaker News Top 25 Urban Entrepreneurs to Follow. Based on the description provided by BrandMaker News, those who made the list met the following criteria:

The 25 individuals on this list are not only building successful businesses, but they are also dedicated to sharing their trade secrets, tips, and resources to help others along the way. (get the full list at http://brandmakernews.com/features/lists/2995/the-25-urban-entrepreneurs-to-follow.html)

I am positively committing to posting ideas and information that engages, encourages, and empowers people to thrive on purpose. So if you’re not following me on Twitter yet, start today… @pwilsonjr

Happy Tweeting!

Paul Wilson, Jr.

*******************

Your true life does not have to be only a dream, it can be a dream manifested in 3D! Learn how to Discover, Define, and Drive your desires by unleashing the God given muse to help you envision yourself in a B.I.G. way. God designed you for greatness so stop dreaming small. Uncover your legacy. Now is the season for a Bold Innovative God-Inspired Life! You owe it to yourself to see just how far your true dream in life can take you.

If you are looking for purpose in your life and life in your purpose, this is the perfect book for you. Get your copy today at www.DreamBIGin3D.com.

Find Your Niche and Excel In It!

Don’t try to fit yourself into the box of someone else’s style or expectations. You are special and unique and there is a specific group of people who need to hear what you have to say in the way that you can say it best. Your audience is waiting for an original version of you not a carbon copy of someone else.

Live Passionately!

Paul Wilson, Jr.

*******************

Your true life does not have to be only a dream, it can be a dream manifested in 3D! Learn how to Discover, Define, and Drive your desires by unleashing the God given muse to help you envision yourself in a B.I.G. way. God designed you for greatness so stop dreaming small. Uncover your legacy. Now is the season for a Bold Innovative God-Inspired Life! You owe it to yourself to see just how far your true dream in life can take you.

If you are looking for purpose in your life and life in your purpose, this is the perfect book for you. Get your copy today at www.DreamBIGin3D.com.

29 Point Social Media Self-Assessment by Stephen Jones

If you’re looking to establish your online presence in social communities in order to build relationships, generate exposure and attract new business – it’s not the kind of project where you show up, build your profiles, find a few people, and call it good.

If it were, you and your competition would be raking in the cash because of your social media marketing exposure!

Here are 29 ‘Basics’ that you want to make sure you’re mastering as you utilize this rapidly growing, and increasingly powerful platform and distribution channel – called Social Media.

Learn more strategies to build, brand, and monetize your business at Digital University. Join us for this free workshop, Monday, June 7th in Smyrna, GA. Click here for more info.

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Gain powerful and practical insights from dynamic leaders, catalysts, and influencers who are making theirs and others dreams come true!

Learn more about the Dream B.I.G in 3D Leaders Symposium on June 19, 2010For more details please visit www.PaulWilsonJr.com


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Marketing Like a Farmer – “Slow Burn” Marketing Part 3

Critical Tools for “Slow Burn” MarketingContinued from Part 2

In my previous post about “Slow Burn” marketing, I related the slow burn approach to putting the pieces of a puzzle together. In this post I’m switching metaphors to an agricultural perspective.
 

When you are considering using a slow burn approach you have to think of yourself as a business farmer who plants lots of marketing seeds in one season with the expectation to reap the harvest in the next season. With this mindset, it’s important to recognize when it’s best to plant certain kinds of seeds versus others. This requires patience, timing, attention to detail, expert knowledge of the materials, and an understanding of the most beneficial planting conditions.

 

One of the great benefits of this strategy is that farmers get an exponential return on the seeds they plant. For every seed planted, there could be many times more crops that are harvested. Here are some of the critical tools that I use to plant my marketing seeds…
The key is to use as many of these tools as possible, while getting them to work together. It’s like you’re building a digital tapestry that has many contact points draped across the Internet. This positions you to increase your visibility with current and potential customers, which of course enables you to find new opportunities to maximize your profitability.

 

If you are overwhelmed by all this, that’s very understandable (I wrote about this in Part 1). Remember that you have to choose the best tools that are going to work for you within a comprehensive strategy, system and process. Without these, you will become overwhelmed, frustrated and ineffective.

 

If you need help building your digital tapestry, check out www.Biznovations.com. We inspire and design creative solutions that empower individuals and organizations to enhance their digital brand.

What are you thoughts about this? What other tools can you think of that could be incorporated into to a slow burn marketing strategy? I look forward to your comments.

Thrive on purpose,
Paul Wilson, Jr.

Learn more strategies to build, brand, and monetize your business at Digital University. Join us for this free workshop, Monday, June 7th in Smyrna, GA. Click here for more info.

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Gain powerful and practical insights from dynamic leaders, catalysts, and influencers who are making theirs and others dreams come true!

Learn more about the Dream B.I.G in 3D Leaders Symposium on June 19, 2010For more details please visit www.PaulWilsonJr.com


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Putting Humpty Dumpty’s Brand Back Together Again

In light of my recent posts about branding and marketing, I’m very excited that I have a feature article in this month’s issue of the new Brotha Online Magazine. In the article I make a comparison between the Humpty Dumpty nursery rhyme and the branding industry. Here’s a short excerpt:

“A person’s brand, i.e. reputation, is about as fragile as an eggshell. It takes a lot of time to nurture and develop that brand into something recognizable, valuable, and marketable. Regardless of the time and money spent, no brand is indestructible. If that person has a momentary (or on-going) character crisis, that brand can be shattered into a bunch of little fragments very quickly, just like Humpty’s shell.” 

Click here to read the full article. I look forward to your feedback. Enjoy!
Thrive on purpose,
Paul Wilson, Jr.

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Dare to dream again in 2010!

Register for the Dream B.I.G in 3D Live Workshop! on April 17, 2010For more details please visit www.PaulWilsonJr.com

 


 

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3 Keys to “Slow Burn” Marketing – Part 2

Continued from”Slow Burn Marketing – Part 1“…

“If you can’t sustain the sizzle you will eventually fizzle out!”

Strong brands that evoke enthusiastic customer loyalty are built over time not all at once. They are fashioned piece by piece like a puzzle. Each piece has a cumulative effect that adds positively to what’s already in place.

Enthusiastic customer loyalty is nurtured through repeated consistent, high-quality experiences from the products and services they invest in. Quality and consistency can’t be established with one idea or campaign. Companies with strong brands understand this.

Yes there are times when certain marketing activities have a big impact, but strong brands don’t get intoxicated by that and rest on their laurels. They keep working on incorporating the next pieces that will allow them to extend and sustain their impact, not just be a flash in the pan.

This approach reminds me of a scented candle. It doesn’t burn fast like a match, but eventually it’s aroma fills an entire room. You don’t want a “brand scent” that burns brightly for a short while, but then is quickly forgotten about. You want your brand to leave a pleasant aroma with your customers that lingers for a long time.

Here are 3 keys to consider with a “slow burn” marketing approach for your company:

  1. Strategic: Consider every new tip and tool within the confines of your current strategy and budget. As you add new things make sure they complement what you’re already doing. If you feel the need to do something “radical”, reconsider your entire strategy not just one piece of it.
  2. Significant: Every marketing effort should have either an immediate or cumulative measurable benefit.
  3. Sustainable: Make sure that whatever you do is not a one-shot deal, but something that you can do continually and consistently well.

I have to admit this methodical approach runs counter to our make-a-fast-buck culture. I also have to admit that I sometimes get frustrated when I see other companies that seem to be making a bigger “splash” than I am and creating more buzz. Nevertheless, I realize that I’m building for the long haul and what I do today may not produce immediate dividends. But I will reap the rewards in the long run.

Slow burn marketing feels kind of like the proverbial tortoise racing against the hare. Just remember the tortoise won.

In an upcoming post I will discuss in more detail how you can use today’s tools to utilize a slow burn approach in your marketing efforts. 

What are you thoughts about this? How do you feel about a “slow burn” marketing approach for your business? I look forward to your comments.

Thrive on purpose,
Paul Wilson, Jr.

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Dare to dream again in 2010!

Register for the Dream B.I.G in 3D Live Workshop! on April 17, 2010For more details please visit www.PaulWilsonJr.com


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“Slow Burn” Marketing – Part 1

It seems like every day some “expert” comes up with the next-best-marketing-strategy-thing to make your growth explode. From technology to blogging to social media to email to SEO to whatever is next, there’s always seems to be new stuff that you have to do in order to be successful. This can make an entrepreneur can feel like they are drowning in new stuff while still trying to figure out the old stuff – which might only be a few weeks or months old, but the “gurus of the new” make it seem like what was said previously is all of a sudden ancient history.

I’m not sure about you, but that’s how I feel sometimes, like I’m always playing catch up to something that I can’t catch. As soon as I implement one new thing here’s comes something else that I better do or else I’m out of the loop with my customers and I won’t be able to grow my business.

I have come to the realization that if you try to do everything that every expert tells you to do with your marketing, it will lead to frustration, futility and eventually failure. It got me to thinking there has to be a way to sort through the maze of advice to find the stuff that really works but at the same time is not overwhelming.

Many entrepreneurs go looking for the “big bang” approach to marketing. They try to create the hip viral video or snazzy social media campaign, hoping that if it catches on they won’t ever have to do anything clever or creative ever again to attract customers. They think this one thing will be able to carry them for years. *Cue game show sound*… WRONG!

“Slow burn may not be fast or fancy, but it can be effective.”

Because our society has such a short attention span, even if they liked what you did today, they will have forgotten about you next week because of the viral video or social media campaign that the next company did. That’s how you become a short-lived novelty. That’s not how you build long-term brand loyalty.

Marketing is really about have a multi-pronged approach to establishing your brand in the minds and hearts of people (just because you get in their heads doesn’t automatically mean you have their hearts). It’s multiple pieces on multiple levels with multiple applications that you have to implement over time.

Patience is the key. Without it you may just be another flash in the pan that was here today and gone tomorrow.

I will continue with Part 2 tomorrow of what I call “slow burn” marketing.

What are you thoughts about this? How do you feel about all the new stuff related to marketing your business? How do you approach marketing? I look forward to your comments.

Thrive on purpose,
Paul Wilson, Jr.

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Dare to dream again in 2010!

Register for the Dream B.I.G in 3D Live Workshop! on April 17, 2010For more details please visit www.PaulWilsonJr.com


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