New Video Series from KBU Provides Personal and Professional Motivation for Christian Entrepreneurs

For the past two years I have been a guest columnist for Brotha Online magazine, which caters to presenting lifestyle solutions for Christian men (click here to check out my recent article Kings & Priests in Business). Earlier this year we decided to add a video component to the bi-monthly publication that accompanies my column with further teaching. We explore many characteristics and qualities of successful entrepreneurs and how they relate to operating effectively with the mind of Christ in the Kingdom of God.

Until now that video content was only available to be viewed online. Well not any more! We are extremely excited to be making this content available to you to download directly to your computer, iPad, and almost any other mobile video player for the extremely affordable price of only $9.50. So for less than 10 bucks you can get the mobile motivation that will energize and equip you to grow personally, professionally, and financially!

We currently have three videos available for download: Developing Entrepreneurial Minds for Christ, The Marketplace of Healing, and Kings & Priests in Business. We are constantly producing new content, so there will definitely be more videos coming online in the near future (click here for more info).

We are passionate about our commitment to help Christians develop entrepreneurial minds for Christ. This will be a valuable tool to help you confidently go where God called your business to grow!

Christian Entrepreneurship Boot Camp Begins June 18

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Kingdom Business University presents… Christian Entrepreneurs 6-Week Summer Boot Camp!

“Biblical Strategies to Start & Grow Your God-Inspired Business”

You will learn powerful principles and practical tools that will help you build a profitable business that honors God and makes an exponential impact in your family, community, and ultimately the world. We will explore and engage the word of God to extract best practices that will grow you spiritually, professionally, and financially. You can think of this experience like Vacation Bible School for Christian entrepreneurs!

Big Benefits:

  1. Sound Biblical foundation about business
  2. Actionable strategies to grow your business
  3. Lifelong connections with like-minded Christian entrepreneurs

Schedule: Every Monday from June 18 – July 23

Time: 7 pm – 8:30 pm

Location: Heaven’s Harvest Ministries, 1669 Phoenix Parkway, Suite 100, College Park, GA 30349

Register at http://kbubootcamp.eventbrite.com. Only $25 to cover administrative costs. No additional fees for books or materials.

For more information about the Summer Boot Camp please contact 678.310.3017 or info@biznovations.com.

Facilitators:

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Paul Wilson, Jr., President of Kingdom Business University, is a “Dream Catalyst” and Marketplace Pastor for leaders and entrepreneurs. He equips leaders with creative, faith-based strategies to flourish spiritually and professionally, while operating from several multi-media platforms, including TV show host, inspirational speaker, and stimulating writer.  He is the author of the life purpose igniter “Dream B.I.G. in 3D: How to Pursue a Bold, Innovative God-Inspired Life!” He is also the host of Passion in Action, a motivational and educational faith-based Internet TV show for social entrepreneurs, business leaders, and community change agents.

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Amos Johnson Jr, PhD is the author of amosjohnsonjr.com, the number one “FREE” online resource for Christians to learn about business success from a biblical point of view, which is visited by over 1,000 people per month. Dr. Johnson has a passion for helping Christians develop God-inspired businesses because he strongly believe that financial prosperity comes through faith in God & Business.

Thrive on purpose!

Paul Wilson, Jr.

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Fulfill your purpose in the marketplace!

Your true life does not have to be only a dream, it can be a dream manifested in 3D! Learn how to Discover, Define, and Drive your desires by unleashing the God given muse to help you envision yourself in a B.I.G. way. God designed you for greatness so stop dreaming small. Uncover your legacy. Now is the season for a Bold Innovative God-Inspired Life! You owe it to yourself to see just how far your true dream in life can take you. If you are looking for purpose in your life and life in your purpose, this is the perfect book for you. Get your copy today at www.DreamBIGin3D.com.

Seed, Time, and Harvest Marketing

Building a sustainable business requires long-term, proactive thinking, not just knee-jerk reactions to news and fads happening in the marketplace. God, in His infinite wisdom, created a universal principle that works in nature as well as in business called “Seed, Time, and Harvest.

A few months ago I wrote a post called “Marketing Like a Farmer“. The video below provides some additional insights to help you understand how to integrate this Biblical principle into your marketing efforts…

 

Live Passionately!

Paul Wilson, Jr.

 

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Your true life does not have to be only a dream, it can be a dream manifested in 3D! Learn how to Discover, Define, and Drive your desires by unleashing the God given muse to help you envision yourself in a B.I.G. way. God designed you for greatness so stop dreaming small. Uncover your legacy. Now is the season for a Bold Innovative God-Inspired Life! You owe it to yourself to see just how far your true dream in life can take you.

If you are looking for purpose in your life and life in your purpose, this is the perfect book for you. Get your copy today at www.DreamBIGin3D.com.

Take Freelance Entrepreneurship to the Next Level

America’s economic landscape will probably never be the same. Consequently, the career landscape has also changed forever. And while the financial pundits spend their time talking about corporate profitability, we need fresh thinking for helping individuals and families enhance their personal profitability by redesigning their professional pursuits. Many career options that were prevalent before the recession will no longer exist in the future. People need to recognize that it’s time to adjust their traditional thinking as it relates to their career.

Of course this time of year is associated with temporary or seasonal work. We typically see this at retail stores and restaurants that have extended business hours with the anticipation of larger crowds of shoppers. Fortunately, for enterprising individuals the concept of temporary work doesn’t have to be confined to the holiday season. Recently Entrepreneur Magazine had an interesting article about this topic, “There a New ‘Preneur’ on the Block“. They introduce the term “tempreneur”, which is described as…

“The tempreneur is a new breed of worker; [they are] where the opportunities stick, depending on the day, the month, the quarter. As a tempreneur, you have to figure out what is going to serve you best. One month, [they] might shift more toward being a tempreneur, doing a series of projects because the opportunities are plentiful. The next month, [they] might shift more toward the entrepreneurial style, serving a long-term client in a more traditional manner.

It’s all about flexibility. They’re not by definition a freelancer or a consultant. They shift depending on what opportunities present themselves, and it’s that agility that makes them unique.”

In addition to my coaching programs, I faciliate two workshops that discuss this concept of being a “tempreneur” to build your career or business:

  • Repurpose Your Career: Strategies, ideas, and tools to restructure your career around your life purpose.
  • 3hrive 3.0: A faith-based career transition workshop, providing tools to transition from employee to entrepreneur.

This is not the time to be stubborn or stagnant with your approach to your employment. Instead, this is the time to be creative and imaginative in how you approach generating income. “Tempreneuring” is a great strategy for entrepreneurs and others who are trying to build their business year round, not just during the holiday season.

What about the idea of being a “tempreneur”?

Live Passionately!

Paul Wilson, Jr.

 

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Your true life does not have to be only a dream, it can be a dream manifested in 3D! Learn how to Discover, Define, and Drive your desires by unleashing the God given muse to help you envision yourself in a B.I.G. way. God designed you for greatness so stop dreaming small. Uncover your legacy. Now is the season for a Bold Innovative God-Inspired Life! You owe it to yourself to see just how far your true dream in life can take you.

If you are looking for purpose in your life and life in your purpose, this is the perfect book for you. Get your copy today at www.DreamBIGin3D.com.

What is Planning? by Patrice Tsague

See that you make them according to the pattern shown you on the mountain.”  Exodus 25:40

by Patrice Tsague

Planning is the ability to tap into the mind of God and gather the necessary details on how the vision He gave you will be implemented. It requires you to carefully do your research so you can effectively support and communicate the assumptions you make throughout the plan based upon the revelations that the Lord has given you.

Planning is essential to the success of any business. It is key to not only starting the business but to managing the business as well. Can you imagine Moses building the tabernacle of God without a plan from God, or Jesus fulfilling His purpose on the earth without the blueprints of the Old Testament to make references to and be guided by? Effective management begins with planning, which leads to setting goals. Planning is the most important function in establishing a business. The sad reality is that most entrepreneurs do not bother to plan.

The excuse often is time, know-how, or they just feel it is not necessary. No doubt about it, planning is hard work. It involves thinking and thinking is hard work. In essence, planning is solving future problems before they occur, making decisions, speculating on the future (both far and near), setting objectives (long and short range), considering alternatives, and making choices. Planning for the future requires flexibility to cope with the unexpected. You must set timetables and establish priorities; decide on the methods to be used and the people who will be involved. You must analyze the existing situation, formulate and apply targets, logic, and creativity to all details in between.

Planning gives purpose and direction to your daily activities. Without it, your activities are aimless and uncoordinated. Whether you are a start-up business or a growing business, if you have not developed a plan or updated you existing plan, it is essential that you do so, not just for your sake, but for the sake of those who are called to co-labor with you.

Keys to successful planning:

  1. Seek the Lord for clarity and direction
  2. Determine the type of plan and engage your team
  3. Clarify your purpose and mission
  4. Update your internal and external assessments
  5. Develop your strategy or operation plan
  6. Update your financial plan based on your new strategy
  7. Develop your monitoring systems

Eliminate the excuses, overcome the procrastination, discipline yourself, and write your plan. Just doing it will be a reward in itself.

Copyright © 2010 Patrice Tsague ALL RIGHTS RESERVED

Scripture quotations are taken from the King James Version of the Bible.

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Patrice Tsague, a gifted speaker, author, and entrepreneurship coach, is the Chief Servant Officer of Nehemiah Project International Ministries (NPIM). He thrives on equipping and empowering Christians to take dominion and fulfill God’s plan for their lives through biblically based, entrepreneurial training. NPIM offers a proprietary certificate business discipleship course called the “Biblical Entrepreneurship Certificate Program”. The program provides a strong mix of core business concepts and biblical principles. Some of the courses offered include Principles of Biblical Entrepreneurship (BE I), Practices of Biblical Entrepreneurship (BE II), and Planning a Kingdom Business (BE III). To learn more about how NPIM launches entrepreneurs into their God-designed destiny, please visit www.nehemiahproject.org.

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Your true life does not have to be only a dream, it can be a dream manifested in 3D!  Learn how to Discover, Define, and Drive your desires by unleashing the God given muse to help you envision yourself in a B.I.G. way. God designed you for greatness so stop dreaming small. Uncover your legacy. Now is the season for a Bold Innovative God-Inspired Life! You owe it to yourself to see just how far your true dream in life can take you.

If you are looking for purpose in your life and life in your purpose, this is the perfect book for you. Get your copy today at www.DreamBIGin3D.com.

How to Be a Full-Time Employee and a Part-Time Entrepreneur With a Million-Dollar Brand


Entrepreneurship doesn’t always have to be be an “all-or-nothing” proposition. There are times when people are able to build a successful side business while maintaining a full-time job. There are even a few rare occasions when people are able to build a multi-billion dollar brand in their spare time.
Recently Entrepreneur.com profiled Sarah Crevin, who launched BooginHead while she was working full-time. Her main product, SippiGrip, was created out of her frustration of the lack of available products that could keep her son’s sippy cup from constantly falling on the ground and getting lost or dirty. Now thousands of parents everywhere purchase SippiGrip from large retailers such as Babies “R” Us as well as smaller, high-end boutique stores like Kitson in Los Angeles.
In the article she tells her story and also provides some great insights for developing your plan, designing product prototypes, building strategic relationships, gaining larger distribution, and expanding a product line (click here for the full article at Entrepreneur.com).
You shouldn’t wait until you need to become an entrepreneur to become an entrepreneur. This is a proactive “Plan A” entrepreneur mentality versus a reactive “Plan B” mentality. Start developing your ideas and plans now so you can have an “entrance plan” into entrepreneurship instead of a rushed, emergency exit plan out of your job.
What do you think about what Sarah did? Could you do that with you current job? Why or why not?
Thrive on Purpose,

Paul Wilson, Jr.

Learn more strategies to build, brand, and monetize your business at Digital University. Join us for this free workshop, Monday, June 7th in Smyrna, GA. Click here for more info.


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Gain powerful and practical insights from dynamic leaders, catalysts, and influencers who are making theirs and others dreams come true!

Learn more about the Dream B.I.G in 3D Leaders Symposium on June 19, 2010For more details please visit www.PaulWilsonJr.com


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Marketing Like a Farmer – “Slow Burn” Marketing Part 3

Critical Tools for “Slow Burn” MarketingContinued from Part 2

In my previous post about “Slow Burn” marketing, I related the slow burn approach to putting the pieces of a puzzle together. In this post I’m switching metaphors to an agricultural perspective.
 

When you are considering using a slow burn approach you have to think of yourself as a business farmer who plants lots of marketing seeds in one season with the expectation to reap the harvest in the next season. With this mindset, it’s important to recognize when it’s best to plant certain kinds of seeds versus others. This requires patience, timing, attention to detail, expert knowledge of the materials, and an understanding of the most beneficial planting conditions.

 

One of the great benefits of this strategy is that farmers get an exponential return on the seeds they plant. For every seed planted, there could be many times more crops that are harvested. Here are some of the critical tools that I use to plant my marketing seeds…
The key is to use as many of these tools as possible, while getting them to work together. It’s like you’re building a digital tapestry that has many contact points draped across the Internet. This positions you to increase your visibility with current and potential customers, which of course enables you to find new opportunities to maximize your profitability.

 

If you are overwhelmed by all this, that’s very understandable (I wrote about this in Part 1). Remember that you have to choose the best tools that are going to work for you within a comprehensive strategy, system and process. Without these, you will become overwhelmed, frustrated and ineffective.

 

If you need help building your digital tapestry, check out www.Biznovations.com. We inspire and design creative solutions that empower individuals and organizations to enhance their digital brand.

What are you thoughts about this? What other tools can you think of that could be incorporated into to a slow burn marketing strategy? I look forward to your comments.

Thrive on purpose,
Paul Wilson, Jr.

Learn more strategies to build, brand, and monetize your business at Digital University. Join us for this free workshop, Monday, June 7th in Smyrna, GA. Click here for more info.

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Gain powerful and practical insights from dynamic leaders, catalysts, and influencers who are making theirs and others dreams come true!

Learn more about the Dream B.I.G in 3D Leaders Symposium on June 19, 2010For more details please visit www.PaulWilsonJr.com


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Skip the Recession! Free eBook

Recently I had a great opportunity to contribute an article to an incredible project that provides practical tips, powerful strategies, and motivational messages to help people stimulate their personal economy. This powerful information is included in the free eBook by Danek Stephen Kaus, “No Thanks, I’ll Skip the Recession,” with articles from Mark Victor Hansen, Brian Tracy, Tom Hopkins, and many more great thinkers, entrepreneurs, and motivators.

My article is entitled “re:Position Your Perspective“, which motivates and challenges people to become more entrepreneurial due to the current state of the job market. It’s right in line with what I write about concerning creating your personal enterprise.

Click here to get your free copy. Enjoy!

Let me know what you think of the article and the eBook overall.

Thrive on Purpose,

Paul Wilson, Jr.

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Develop the entrepreneurial skills you need to thrive in the entrepreneurial economy at 3hrive 3.0 Workshop on May 22, 2010.

For more details please visit www.PaulWilsonJr.com


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3 Keys to “Slow Burn” Marketing – Part 2

Continued from”Slow Burn Marketing – Part 1“…

“If you can’t sustain the sizzle you will eventually fizzle out!”

Strong brands that evoke enthusiastic customer loyalty are built over time not all at once. They are fashioned piece by piece like a puzzle. Each piece has a cumulative effect that adds positively to what’s already in place.

Enthusiastic customer loyalty is nurtured through repeated consistent, high-quality experiences from the products and services they invest in. Quality and consistency can’t be established with one idea or campaign. Companies with strong brands understand this.

Yes there are times when certain marketing activities have a big impact, but strong brands don’t get intoxicated by that and rest on their laurels. They keep working on incorporating the next pieces that will allow them to extend and sustain their impact, not just be a flash in the pan.

This approach reminds me of a scented candle. It doesn’t burn fast like a match, but eventually it’s aroma fills an entire room. You don’t want a “brand scent” that burns brightly for a short while, but then is quickly forgotten about. You want your brand to leave a pleasant aroma with your customers that lingers for a long time.

Here are 3 keys to consider with a “slow burn” marketing approach for your company:

  1. Strategic: Consider every new tip and tool within the confines of your current strategy and budget. As you add new things make sure they complement what you’re already doing. If you feel the need to do something “radical”, reconsider your entire strategy not just one piece of it.
  2. Significant: Every marketing effort should have either an immediate or cumulative measurable benefit.
  3. Sustainable: Make sure that whatever you do is not a one-shot deal, but something that you can do continually and consistently well.

I have to admit this methodical approach runs counter to our make-a-fast-buck culture. I also have to admit that I sometimes get frustrated when I see other companies that seem to be making a bigger “splash” than I am and creating more buzz. Nevertheless, I realize that I’m building for the long haul and what I do today may not produce immediate dividends. But I will reap the rewards in the long run.

Slow burn marketing feels kind of like the proverbial tortoise racing against the hare. Just remember the tortoise won.

In an upcoming post I will discuss in more detail how you can use today’s tools to utilize a slow burn approach in your marketing efforts. 

What are you thoughts about this? How do you feel about a “slow burn” marketing approach for your business? I look forward to your comments.

Thrive on purpose,
Paul Wilson, Jr.

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Dare to dream again in 2010!

Register for the Dream B.I.G in 3D Live Workshop! on April 17, 2010For more details please visit www.PaulWilsonJr.com


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“Slow Burn” Marketing – Part 1

It seems like every day some “expert” comes up with the next-best-marketing-strategy-thing to make your growth explode. From technology to blogging to social media to email to SEO to whatever is next, there’s always seems to be new stuff that you have to do in order to be successful. This can make an entrepreneur can feel like they are drowning in new stuff while still trying to figure out the old stuff – which might only be a few weeks or months old, but the “gurus of the new” make it seem like what was said previously is all of a sudden ancient history.

I’m not sure about you, but that’s how I feel sometimes, like I’m always playing catch up to something that I can’t catch. As soon as I implement one new thing here’s comes something else that I better do or else I’m out of the loop with my customers and I won’t be able to grow my business.

I have come to the realization that if you try to do everything that every expert tells you to do with your marketing, it will lead to frustration, futility and eventually failure. It got me to thinking there has to be a way to sort through the maze of advice to find the stuff that really works but at the same time is not overwhelming.

Many entrepreneurs go looking for the “big bang” approach to marketing. They try to create the hip viral video or snazzy social media campaign, hoping that if it catches on they won’t ever have to do anything clever or creative ever again to attract customers. They think this one thing will be able to carry them for years. *Cue game show sound*… WRONG!

“Slow burn may not be fast or fancy, but it can be effective.”

Because our society has such a short attention span, even if they liked what you did today, they will have forgotten about you next week because of the viral video or social media campaign that the next company did. That’s how you become a short-lived novelty. That’s not how you build long-term brand loyalty.

Marketing is really about have a multi-pronged approach to establishing your brand in the minds and hearts of people (just because you get in their heads doesn’t automatically mean you have their hearts). It’s multiple pieces on multiple levels with multiple applications that you have to implement over time.

Patience is the key. Without it you may just be another flash in the pan that was here today and gone tomorrow.

I will continue with Part 2 tomorrow of what I call “slow burn” marketing.

What are you thoughts about this? How do you feel about all the new stuff related to marketing your business? How do you approach marketing? I look forward to your comments.

Thrive on purpose,
Paul Wilson, Jr.

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Dare to dream again in 2010!

Register for the Dream B.I.G in 3D Live Workshop! on April 17, 2010For more details please visit www.PaulWilsonJr.com


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