Free ebook – 365 Biblical Success Tips for Christian Entrepreneurs

Our gift to you today is a free ebook, entitled Kingdom Business Keys: 365 Success Tips for Christian EntrepreneursThis is an excerpt of the full ebook which contains 365 God-inspired success tips – in 140 characters of less – to help you maximize your entrepreneurial pursuits spiritually, financially, and relationally, so you can be the victorious entrepreneur God called you to be. Just go to www.paulwilsonjr.com and fill out the form to get your free copy!

We at Kingdom Business University are extremely passionate about equipping entrepreneurs with the Kingdom principles they need to grow profitable, God-glorifying enterprises. That’s we are so excited to release Volumes 1 and 2 of Kingdom Business Keys: 365 Success Tips for Christian Entrepreneurs. We have spent a lot of time studying successful leaders and entrepreneurs. We have also spent a lot of time studying the Bible, looking for principles that apply to the business world. These ebooks are the rewards of our treasure hunt.

Your Benefits

  • Biblical wisdom to help you grow personally and professionally
  • Powerful inspiration to motivate you to achieve your goals
  • Practical instructions to build your business
Just go to the store on PaulWilsonJr.com and you can get both of these compelling ebooks for less than $10!

Developing the Entrepreneurial Mind of Christ

It’s that time again! The new February/March issue of Brotha Online Magazine is ready and available for your exploration. My contribution to this edition is entitled, Developing the Entrepreneurial Mind of Christ. I also have a special accompanying video to go with this month’s article (click here). Here is a short excerpt from the article:

Albert Einstein was an intellectual phenomenon. Steve Jobs was a creative mastermind. Thomas Edison was a genius as bright as they come (pun intended). However none of these entrepreneurial inventors measures up to the brilliance, inventiveness, resourcefulness, prowess, and many other words I could use to describe our indescribable God.

God is the original and ultimate entrepreneur. In the beginning of Genesis 1, through Jesus (Hebrews 1:2), He created something incredible out of chaos. At the end of Genesis 1, they created man and woman in their divine image and told them to take dominion over the earth, be fruitful, and multiply. In order for us to accomplish these three mandates we have to use divine characteristics of entrepreneurship, including but not limited to faith, intelligence, creative ability, and resourcefulness, all of which God displayed as He manifested the universe.

When most people hear the word entrepreneur they automatically think about business and selling stuff. However, you don’t have to be in business to be entrepreneurial. My simple definition for entrepreneurial is the ability to create value for people using attributes given to us by God. So using this definition, everyone should be entrepreneurial, which also describes how we should be operating in the world with the mind of Christ.

Click this link for the full article: http://brothaonline.com/Editions/FebMar12/Kingdom-Business-Paul-Wilson-Jr.html

Thrive on purpose!

Paul Wilson, Jr.

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Fulfill your purpose in the marketplace!

Your true life does not have to be only a dream, it can be a dream manifested in 3D! Learn how to Discover, Define, and Drive your desires by unleashing the God given muse to help you envision yourself in a B.I.G. way. God designed you for greatness so stop dreaming small. Uncover your legacy. Now is the season for a Bold Innovative God-Inspired Life! You owe it to yourself to see just how far your true dream in life can take you.

If you are looking for purpose in your life and life in your purpose, this is the perfect book for you. Get your copy today at www.DreamBIGin3D.com.

Jobs Ain’t Coming Back… Now What?

If you were waiting for a Christmas miracle like corporate jobs coming back and unemployment returning to the 4 – 5% range, I’m sorry to disappoint you. It ain’t going to happen… at least no time soon. The most recent US jobs report revealed that unemployment has risen to 9.8%. And to add to that “uplifting” news, Federal Reserve Chief Ben Bernanke recently said in his recent 60 Minutes interview that the unemployment rate may not get back to previous levels for another 4 or 5 years.

Sometimes you have to create your own miracle. Work with me to use entrepreneurship to attack unemployment. Get more details at www.3hrive.com.

Live Passionately!

Paul Wilson, Jr.

 

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Your true life does not have to be only a dream, it can be a dream manifested in 3D! Learn how to Discover, Define, and Drive your desires by unleashing the God given muse to help you envision yourself in a B.I.G. way. God designed you for greatness so stop dreaming small. Uncover your legacy. Now is the season for a Bold Innovative God-Inspired Life! You owe it to yourself to see just how far your true dream in life can take you.

If you are looking for purpose in your life and life in your purpose, this is the perfect book for you. Get your copy today at www.DreamBIGin3D.com.

How to Be a Full-Time Employee and a Part-Time Entrepreneur With a Million-Dollar Brand


Entrepreneurship doesn’t always have to be be an “all-or-nothing” proposition. There are times when people are able to build a successful side business while maintaining a full-time job. There are even a few rare occasions when people are able to build a multi-billion dollar brand in their spare time.
Recently Entrepreneur.com profiled Sarah Crevin, who launched BooginHead while she was working full-time. Her main product, SippiGrip, was created out of her frustration of the lack of available products that could keep her son’s sippy cup from constantly falling on the ground and getting lost or dirty. Now thousands of parents everywhere purchase SippiGrip from large retailers such as Babies “R” Us as well as smaller, high-end boutique stores like Kitson in Los Angeles.
In the article she tells her story and also provides some great insights for developing your plan, designing product prototypes, building strategic relationships, gaining larger distribution, and expanding a product line (click here for the full article at Entrepreneur.com).
You shouldn’t wait until you need to become an entrepreneur to become an entrepreneur. This is a proactive “Plan A” entrepreneur mentality versus a reactive “Plan B” mentality. Start developing your ideas and plans now so you can have an “entrance plan” into entrepreneurship instead of a rushed, emergency exit plan out of your job.
What do you think about what Sarah did? Could you do that with you current job? Why or why not?
Thrive on Purpose,

Paul Wilson, Jr.

Learn more strategies to build, brand, and monetize your business at Digital University. Join us for this free workshop, Monday, June 7th in Smyrna, GA. Click here for more info.


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Gain powerful and practical insights from dynamic leaders, catalysts, and influencers who are making theirs and others dreams come true!

Learn more about the Dream B.I.G in 3D Leaders Symposium on June 19, 2010For more details please visit www.PaulWilsonJr.com


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Marketing Like a Farmer – “Slow Burn” Marketing Part 3

Critical Tools for “Slow Burn” MarketingContinued from Part 2

In my previous post about “Slow Burn” marketing, I related the slow burn approach to putting the pieces of a puzzle together. In this post I’m switching metaphors to an agricultural perspective.
 

When you are considering using a slow burn approach you have to think of yourself as a business farmer who plants lots of marketing seeds in one season with the expectation to reap the harvest in the next season. With this mindset, it’s important to recognize when it’s best to plant certain kinds of seeds versus others. This requires patience, timing, attention to detail, expert knowledge of the materials, and an understanding of the most beneficial planting conditions.

 

One of the great benefits of this strategy is that farmers get an exponential return on the seeds they plant. For every seed planted, there could be many times more crops that are harvested. Here are some of the critical tools that I use to plant my marketing seeds…
The key is to use as many of these tools as possible, while getting them to work together. It’s like you’re building a digital tapestry that has many contact points draped across the Internet. This positions you to increase your visibility with current and potential customers, which of course enables you to find new opportunities to maximize your profitability.

 

If you are overwhelmed by all this, that’s very understandable (I wrote about this in Part 1). Remember that you have to choose the best tools that are going to work for you within a comprehensive strategy, system and process. Without these, you will become overwhelmed, frustrated and ineffective.

 

If you need help building your digital tapestry, check out www.Biznovations.com. We inspire and design creative solutions that empower individuals and organizations to enhance their digital brand.

What are you thoughts about this? What other tools can you think of that could be incorporated into to a slow burn marketing strategy? I look forward to your comments.

Thrive on purpose,
Paul Wilson, Jr.

Learn more strategies to build, brand, and monetize your business at Digital University. Join us for this free workshop, Monday, June 7th in Smyrna, GA. Click here for more info.

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Gain powerful and practical insights from dynamic leaders, catalysts, and influencers who are making theirs and others dreams come true!

Learn more about the Dream B.I.G in 3D Leaders Symposium on June 19, 2010For more details please visit www.PaulWilsonJr.com


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Skip the Recession! Free eBook

Recently I had a great opportunity to contribute an article to an incredible project that provides practical tips, powerful strategies, and motivational messages to help people stimulate their personal economy. This powerful information is included in the free eBook by Danek Stephen Kaus, “No Thanks, I’ll Skip the Recession,” with articles from Mark Victor Hansen, Brian Tracy, Tom Hopkins, and many more great thinkers, entrepreneurs, and motivators.

My article is entitled “re:Position Your Perspective“, which motivates and challenges people to become more entrepreneurial due to the current state of the job market. It’s right in line with what I write about concerning creating your personal enterprise.

Click here to get your free copy. Enjoy!

Let me know what you think of the article and the eBook overall.

Thrive on Purpose,

Paul Wilson, Jr.

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Develop the entrepreneurial skills you need to thrive in the entrepreneurial economy at 3hrive 3.0 Workshop on May 22, 2010.

For more details please visit www.PaulWilsonJr.com


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3 Keys to “Slow Burn” Marketing – Part 2

Continued from”Slow Burn Marketing – Part 1“…

“If you can’t sustain the sizzle you will eventually fizzle out!”

Strong brands that evoke enthusiastic customer loyalty are built over time not all at once. They are fashioned piece by piece like a puzzle. Each piece has a cumulative effect that adds positively to what’s already in place.

Enthusiastic customer loyalty is nurtured through repeated consistent, high-quality experiences from the products and services they invest in. Quality and consistency can’t be established with one idea or campaign. Companies with strong brands understand this.

Yes there are times when certain marketing activities have a big impact, but strong brands don’t get intoxicated by that and rest on their laurels. They keep working on incorporating the next pieces that will allow them to extend and sustain their impact, not just be a flash in the pan.

This approach reminds me of a scented candle. It doesn’t burn fast like a match, but eventually it’s aroma fills an entire room. You don’t want a “brand scent” that burns brightly for a short while, but then is quickly forgotten about. You want your brand to leave a pleasant aroma with your customers that lingers for a long time.

Here are 3 keys to consider with a “slow burn” marketing approach for your company:

  1. Strategic: Consider every new tip and tool within the confines of your current strategy and budget. As you add new things make sure they complement what you’re already doing. If you feel the need to do something “radical”, reconsider your entire strategy not just one piece of it.
  2. Significant: Every marketing effort should have either an immediate or cumulative measurable benefit.
  3. Sustainable: Make sure that whatever you do is not a one-shot deal, but something that you can do continually and consistently well.

I have to admit this methodical approach runs counter to our make-a-fast-buck culture. I also have to admit that I sometimes get frustrated when I see other companies that seem to be making a bigger “splash” than I am and creating more buzz. Nevertheless, I realize that I’m building for the long haul and what I do today may not produce immediate dividends. But I will reap the rewards in the long run.

Slow burn marketing feels kind of like the proverbial tortoise racing against the hare. Just remember the tortoise won.

In an upcoming post I will discuss in more detail how you can use today’s tools to utilize a slow burn approach in your marketing efforts. 

What are you thoughts about this? How do you feel about a “slow burn” marketing approach for your business? I look forward to your comments.

Thrive on purpose,
Paul Wilson, Jr.

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Dare to dream again in 2010!

Register for the Dream B.I.G in 3D Live Workshop! on April 17, 2010For more details please visit www.PaulWilsonJr.com


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“Slow Burn” Marketing – Part 1

It seems like every day some “expert” comes up with the next-best-marketing-strategy-thing to make your growth explode. From technology to blogging to social media to email to SEO to whatever is next, there’s always seems to be new stuff that you have to do in order to be successful. This can make an entrepreneur can feel like they are drowning in new stuff while still trying to figure out the old stuff – which might only be a few weeks or months old, but the “gurus of the new” make it seem like what was said previously is all of a sudden ancient history.

I’m not sure about you, but that’s how I feel sometimes, like I’m always playing catch up to something that I can’t catch. As soon as I implement one new thing here’s comes something else that I better do or else I’m out of the loop with my customers and I won’t be able to grow my business.

I have come to the realization that if you try to do everything that every expert tells you to do with your marketing, it will lead to frustration, futility and eventually failure. It got me to thinking there has to be a way to sort through the maze of advice to find the stuff that really works but at the same time is not overwhelming.

Many entrepreneurs go looking for the “big bang” approach to marketing. They try to create the hip viral video or snazzy social media campaign, hoping that if it catches on they won’t ever have to do anything clever or creative ever again to attract customers. They think this one thing will be able to carry them for years. *Cue game show sound*… WRONG!

“Slow burn may not be fast or fancy, but it can be effective.”

Because our society has such a short attention span, even if they liked what you did today, they will have forgotten about you next week because of the viral video or social media campaign that the next company did. That’s how you become a short-lived novelty. That’s not how you build long-term brand loyalty.

Marketing is really about have a multi-pronged approach to establishing your brand in the minds and hearts of people (just because you get in their heads doesn’t automatically mean you have their hearts). It’s multiple pieces on multiple levels with multiple applications that you have to implement over time.

Patience is the key. Without it you may just be another flash in the pan that was here today and gone tomorrow.

I will continue with Part 2 tomorrow of what I call “slow burn” marketing.

What are you thoughts about this? How do you feel about all the new stuff related to marketing your business? How do you approach marketing? I look forward to your comments.

Thrive on purpose,
Paul Wilson, Jr.

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Dare to dream again in 2010!

Register for the Dream B.I.G in 3D Live Workshop! on April 17, 2010For more details please visit www.PaulWilsonJr.com


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The 3C’s of Social Networking

For any small business to grow, it needs to continually extend its reach, enhance its relevance, and expand its relationships. Social networking is a critical tool that will help you do each of these things to build a “community of conversations” with your current and prospective customers.
Most entrepreneurs can identify with needing the 3C’s of life – being calm, cool, and collective. However, these are not the only 3C’s entrepreneurs need to be familiar with. The 3C’s I’m talking about relate to the three positive benefits I have experienced since strategically incorporating social networking into my business activities:
  1. Connections – I can find and virtually “meet” more prospective customers in shorter amounts of time. I have also reconnected with many friends and acquaintances from high school and college who now are also potential customers.
  2. Communication – I can build my brand more easily, effectively and inexpensively through the key messages I disseminate to my target market by using these technologies. Also, because they are accessible from my Blackberry, I’m able to do it without being tied down to my laptop.
  3. Collaboration – I can brainstorm new ideas in real time with other entrepreneurs and individuals to develop new solutions and business applications.
The main social networking platforms I use are Facebook, Twitter, and LinkedIn. I have had a LinkedIn profile for a couple of years, but I didn’t fully leverage its capabilities until recently. I just started using Facebook and Twitter earlier this year. These tools have benefited my business tremendously in a short amount of time.
A social networking strategy needs to be in the toolkit of every small business owner. If you need some help getting started, check out these articles:
Don’t underestimate the power of social networks to be potential launching pads for new business opportunities.

Dream B.I.G.,
Paul Wilson, Jr.

Find Opportunities on the Other Side of Obstacles

Successful entrepreneurs are adept at finding opportunities on the other side of obstacles. Check out this presentation, 2009 Top 10 Small Business Trends, by Carolyn Ockels and Steve King of Emergent Research.

Can you identity any trends that you can take advantage of? Get prepared and stay ahead of the curve!

Dream B.I.G.,
Paul Wilson, Jr.

B.I.G. Dreams are coming to a mind near you very soon!

www.DreamBIGin3D.com