Seed, Time, and Harvest Marketing

Building a sustainable business requires long-term, proactive thinking, not just knee-jerk reactions to news and fads happening in the marketplace. God, in His infinite wisdom, created a universal principle that works in nature as well as in business called “Seed, Time, and Harvest.

A few months ago I wrote a post called “Marketing Like a Farmer“. The video below provides some additional insights to help you understand how to integrate this Biblical principle into your marketing efforts…

 

Live Passionately!

Paul Wilson, Jr.

 

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Your true life does not have to be only a dream, it can be a dream manifested in 3D! Learn how to Discover, Define, and Drive your desires by unleashing the God given muse to help you envision yourself in a B.I.G. way. God designed you for greatness so stop dreaming small. Uncover your legacy. Now is the season for a Bold Innovative God-Inspired Life! You owe it to yourself to see just how far your true dream in life can take you.

If you are looking for purpose in your life and life in your purpose, this is the perfect book for you. Get your copy today at www.DreamBIGin3D.com.

Like A Voice Crying in the Wilderness

In my last post “Shake the Dust Off Your Feet” I wrote about the need to understand who your specific target customer is when you are marketing. I’m going to continue down that marketing path in this post.

The old riddle goes, “If a tree falls in the forest and no one is there to hear it, does it make a sound?” I like to think of marketing the same way, i.e. “If you spend a lot of time, energy, and ideas on a marketing strategy and no one responds immediately, did you make an impact?

Delivering a marketing message as a Christian entrepreneur is sometimes different than that of secular entrepreneurs – especially if it’s divinely-inspired. The standard of success is obedience to God, not buzz or sales. If it’s divinely-inspired, you’re not responsible for the response. You’re just responsible for delivering the message.

Some water, some plant, but God brings the increase.” ~ 1 Corinthians 3:6 (paraphrase)

This concept is sometimes very hard for the Christian entrepreneur to understand and implement, because we want to see immediate results from our marketing efforts. However, this understanding doesn’t mean you don’t apply sound strategy and execution to your marketing efforts. Early this year I wrote a series of blogs called “Slow Burn Marketing” (Part 1, Part 2, Part 3) that provides some more insights to faith-based marketing. I outlined a slightly different perspective than what’s typically seen in the business world today.

Marketing is a part art and part science – and very unpredictable. Regardless, when you do it God’s way you will have a much greater probability of success.

Live Passionately!

Paul Wilson, Jr.

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Your true life does not have to be only a dream, it can be a dream manifested in 3D! Learn how to Discover, Define, and Drive your desires by unleashing the God given muse to help you envision yourself in a B.I.G. way. God designed you for greatness so stop dreaming small. Uncover your legacy. Now is the season for a Bold Innovative God-Inspired Life! You owe it to yourself to see just how far your true dream in life can take you.

If you are looking for purpose in your life and life in your purpose, this is the perfect book for you. Get your copy today at www.DreamBIGin3D.com.

Shake the Dust Off Your Feet

 

"If anyone will not welcome you or listen to your words, shake the dust off your feet when you leave that home or town." ~ Matthew 10:14

You have something important to say, but that doesn’t mean everyone is ready or willing to listen to you. Your message is not going to be received by everyone. Sometimes you have have to know when to move on in life and in business.

Here is some sound advice for your marketing efforts that will keep you from getting frustrated and upset when you’re not getting the response you expected to get from certain people…

  • “Everybody” is not your customer
  • “Anybody” is not your customer
  • “Somebody” is your customer

Identify those who identify with you. Find your somebody. They are going to fit a certain demographic, geographic, or psychographic profile. They “get” you. They easily connect with you. They want more of what you have to offer.

Even Jesus realized everyone wasn’t going to listen to his message, and he had the most important message ever! So stop casting your pearls before swing. Follow his advice and know when to move on. You will be much better off finding those who want and need to hear what you have to say.

Live Passionately!

Paul Wilson, Jr.

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Your true life does not have to be only a dream, it can be a dream manifested in 3D! Learn how to Discover, Define, and Drive your desires by unleashing the God given muse to help you envision yourself in a B.I.G. way. God designed you for greatness so stop dreaming small. Uncover your legacy. Now is the season for a Bold Innovative God-Inspired Life! You owe it to yourself to see just how far your true dream in life can take you.

If you are looking for purpose in your life and life in your purpose, this is the perfect book for you. Get your copy today at www.DreamBIGin3D.com.

Marketing and Sales: A Biblical Approach by Patrice Tsague

by Patrice Tsague

“Now the serpent was more crafty than any of the wild animals the LORD God had made. He said to the woman, “Did God really say, ‘You must not eat from any tree in the garden’?” – Genesis 3:1

Who made the first sales transaction ever recorded in the Bible? What was the product? What was the price? Who was the customer? The first sales transaction ever recorded in scripture was made by the devil himself who came in the form of a serpent. The product was a fruit that promised to provide God-like characteristics. The price was the life of man. The customer was Eve.

Now the serpent was more crafty than any of the wild animals the LORD God had made. He said to the woman, “Did God really say, ‘You must not eat from any tree in the garden’?” The woman said to the serpent, “We may eat fruit from the trees in the garden, 3 but God did say, ‘You must not eat fruit from the tree that is in the middle of the garden, and you must not touch it, or you will die. You will not surely die,” the serpent said to the woman. “For God knows that when you eat of it your eyes will be opened, and you will be like God, knowing good and evil.” When the woman saw that the fruit of the tree was good for food and pleasing to the eye, and also desirable for gaining wisdom, she took some and ate it. She also gave some to her husband, who was with her, and he ate it. Genesis 3:1-6

“And the LORD God commanded the man, ‘You are free to eat from any tree in the garden; but you must not eat from the tree of the knowledge of good and evil, for when you eat of it you will surely die.'” Genesis 2:2

The strategy the devil used to turn Eve into a customer is the same strategy that is used today by Madison Avenue to turn us into customers. This same strategy has been adopted by many entrepreneurs and sales people as they attempt to build their customer base. This strategy has its genesis in craftiness. The goal is not to satisfy the customer but rather to make a sales transaction. It uses false and misleading information to achieve its end. It promises something that the product and service can never deliver. It uses the lust of the flesh, the lust of the eye, and the pride of life as its basic principles. It conceals the fine print until after the transaction has occurred. The conclusion is often a diminished quality of life for the customer. Customers are enticed into purchasing a product or service that they either do not need, cannot afford or is bad for them. What the devil failed to tell Eve was that she was already made in the image and likeness of God.

“What good will it be for a man if he gains the whole world, yet forfeits his soul? Or what can a man give in exchange for his soul?” Matthew 16:26

Biblical Entrepreneurs do not have to limit themselves to operating in business using the devil’s tactics. God has provided a biblical approach to marketing and sales. This approach defines marketing as sowing and sales as reaping. Sowing is the process of planting seeds to prepare for future growth, while reaping is gathering the ripe harvest generated from the seeds planted. Marketing and sales from a biblical approach is a process of identifying markets and developing tools consistent with the Word of God to inform a specific target market about the availability and benefits of your product or service, which results in the exchange of goods or services for an amount of money or its equivalent.

Just as marketing is essential to generate customers, sowing is essential to generate a harvest. The harvest generated by God through the seed sown by the Biblical Entrepreneur is the prospective customers who then must be reaped through sales. Sales turn potential customers into actual clients. In Genesis 3 the devil sowed deceit and reaped destruction and enmity. What are you sowing? What method are you using to gain customers? Remember whatsoever you sow that you will also reap.

“Be not deceived; God is not mocked: for whatsoever a man soweth, that shall he also reap. For he that soweth to his flesh shall of the flesh reap corruption; but he that soweth to the spirit shall of the Spirit reap life everlasting.” – Galatians 6:7-8

Copyright © 2010 Patrice Tsague ALL RIGHTS RESERVED

Scripture quotations are taken from the King James Version of the Bible.

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Patrice Tsague, a gifted speaker, author, and entrepreneurship coach, is the Chief Servant Officer of Nehemiah Project International Ministries (NPIM). He thrives on equipping and empowering Christians to take dominion and fulfill God’s plan for their lives through biblically based, entrepreneurial training. NPIM offers a proprietary certificate business discipleship course called the “Biblical Entrepreneurship Certificate Program”. The program provides a strong mix of core business concepts and biblical principles. Some of the courses offered include Principles of Biblical Entrepreneurship (BE I), Practices of Biblical Entrepreneurship (BE II), and Planning a Kingdom Business (BE III). To learn more about how NPIM launches entrepreneurs into their God-designed destiny, please visit www.nehemiahproject.org.

*******************

Your true life does not have to be only a dream, it can be a dream manifested in 3D!  Learn how to Discover, Define, and Drive your desires by unleashing the God given muse to help you envision yourself in a B.I.G. way. God designed you for greatness so stop dreaming small. Uncover your legacy. Now is the season for a Bold Innovative God-Inspired Life! You owe it to yourself to see just how far your true dream in life can take you.

If you are looking for purpose in your life and life in your purpose, this is the perfect book for you. Get your copy today at www.DreamBIGin3D.com.

The More Excellent Way by Patrice Tsague

by Patrice Tsague

“And yet I show you a more excellent way.” ~ 1 Corinthians 12: 31b

Excellence is a word used by many individuals and organizations to communicate high standards or outstanding qualities. Though many Christian organizations desire excellence, very few have a clear understanding of how to achieve or measure it. There are many definitions of excellence.

Godly Excellence is a standard of superior qualities that are above the world’s best standards, with the goal to reach Christ’s standards. Those qualities exceed natural high performance with love.

The Christians in Corinth were competing against each other to demonstrate who exemplified the best spiritual gifts, but they were approaching excellence from a worldly paradigm. The world uses excellence to compare someone’s performance with a competitor’s, rather than using it as a tool to achieve one’s best with love.

Godly excellence must be achieved with love; otherwise it is purely empty performance. Unfortunately, Christian organizations that desire excellence often find themselves striving to achieve high performance without love, or love without high performance.

High performance without love creates a culture of competition, pride, and self-centeredness; while love without high performance creates a culture of slothfulness, excuses and a lack of accountability.

How do we achieve godly excellence? First, we must recognize that godly excellence has a cost associated. Organizations that desire godly excellence must be prepared to invest their time and resources to achieve it. To achieve godly excellence you must first identify the areas in which you are trying to gain superiority and then create your definition of superiority. Research the best practices within your industry or among similar organizations and then prayerfully determine Jesus’ best.

Godly excellence must find itself between the worlds’ best practices and Jesus’ best. Too often, Christian organizations that strive for excellence in the name of Christ demonstrate natural performance beneath the world’s best standards and wrap their mediocrity in biblical values. This is not godly excellence – godly excellence insists on high, natural performance.

Each organization has four functional departments that make up its infrastructure. These departments include marketing, administration, finance and operations. Some organizations may have different names for these departments and some combine them, but all organizations have them. To create a culture of godly excellence, your organization must determine the best practices in each of these areas and identify key performance indicators in each department. Those indicators should not only line up with the world’s best practices, but they should also exceed them and reach toward the standards of Jesus Christ.

Jesus’ Standard is defined as: doing things as unto the Lord in love, with a redemptive purpose. In other words, your marketing, operations, finance and administration disciplines have to be run in love, based on the best practices in your industry, with a redemptive purpose in mind. This is a tall order because whenever you strive to achieve high, natural standards, there is a possibility that stress and anxiety will occur because you are pushing human limits. There is also a possibility that you may become arrogant when you achieve those standards because you may have a sense of personal accomplishment without God.

Godly excellence cannot be done by might or by power; it is accomplished through the power of the Holy Spirit. Man was created with the ability to reach natural, peak performance, but that comes now with a price as a result of our disposition to sin. To avoid that price and maintain our peak performance, we need to access a supernatural power beyond ourselves. This supernatural power is the power of the Holy Spirit.

His power is able to help us strive beyond our limitations; it is able to help us achieve Gods’ best with love in all situations. Finally, excellence cannot be achieved without the right people. No matter how effective your processes and systems or how clear your measurements are, without the right people who are properly equipped, you will never achieve excellence.

Where is your organization? Do you have a culture of excellence? Research similar organizations in your industry to identify their best practices, determine key performance indicators based on Jesus’ best, identify the right people, and ask God for wisdom and the power of the Holy Spirit to inspire your team to strive toward “a more excellent way”.

Copyright © 2010 Patrice Tsague ALL RIGHTS RESERVED

Scripture quotations are taken from the King James Version of the Bible.

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Patrice Tsague, a gifted speaker, author, and entrepreneurship coach, is the Chief Servant Officer of Nehemiah Project International Ministries (NPIM). He thrives on equipping and empowering Christians to take dominion and fulfill God’s plan for their lives through biblically based, entrepreneurial training. NPIM offers a proprietary certificate business discipleship course called the “Biblical Entrepreneurship Certificate Program”. The program provides a strong mix of core business concepts and biblical principles. Some of the courses offered include Principles of Biblical Entrepreneurship (BE I), Practices of Biblical Entrepreneurship (BE II), and Planning a Kingdom Business (BE III). To learn more about how NPIM launches entrepreneurs into their God-designed destiny, please visit www.nehemiahproject.org.

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